Malá Úpa is a traditional czech mountain village on the border with Poland. It was founded by lumberjacks in 1566 and until these days it retains its original character of pure mountain village with typical huts scattered across the mountain slopes. The logotype refers to year-round activities that goes hand in hand with immaculate nature. In addition, omnipresent mountain sceneries surrounding the village served as an inspiration for the visual style.
Agency: Dynamo design
Category: Visual identity